NEWS | October 18th 2023
Article by Digital Wonderlab
In the constantly evolving world of digital interaction, creating a flawless user experience is both an art and a science. Our contribution to the Wiltshire Air Ambulance website has not only set a new gold standard but has also secured us the prestigious Best User Experience Award at The Techies 2023. Remarkably, this marks our third consecutive year of winning this esteemed accolade, a testament to our consistency in delivering unparalleled digital experiences.
Our collaboration with Wiltshire Air Ambulance, flourishing since 2018, represents more than just a project. It stands as a testament to our shared vision of harnessing the power of technology for societal good. By focusing keenly on the end-users — the charity's supporters — we've moulded a strategic roadmap that perfectly tailors to their digital needs.
The website is the hub of all Wiltshire Air Ambulance's charitable endeavours. Through streamlining user journeys and embedding top-tier accessibility features, we've ensured an all-inclusive, superior brand experience across all devices.
Our dedicated approach to finetuning content and overhauling the donation system led to a significant uptick in website donations. This achievement powerfully attests to the benefits of a meticulously planned user-centric strategy.
Our pioneering 'Mission Map' offers users real-time updates on incidents the Wiltshire Air Ambulance service is attending. More than just boosting user engagement, this feature provides an insight into the charity’s day-to-day heroics.
Barbara Gray, Director of Income Generation and Communications at WAA, shared, “It was very apparent that Digital Wonderlab understood the world of charity and our needs – they just get it. We drew up a wish list of solutions, but the main thing was that they understand the charity perspective.”.
Being recognised as the Best in User Experience for the third successive year isn't just an award; it's an affirmation of Digital Wonderlab’s dedication to designing unparalleled digital experiences. Our ongoing work with Wiltshire Air Ambulance encapsulates the myriad wonders a stellar user experience can unfold.
For a closer look at our award-winning collaboration, please visit: Wiltshire Air Ambulance.
With a blend of creativity and innovation, Digital Wonderlab has showcased that marrying technology with empathy and insight can redefine the digital landscape. We aren't merely constructing websites; we're pioneering to make positive digital futures. Join us on this transformative journey!
You can check out the special podcast The Business Exchange recorded live at the event for our response to winning.
You can also view a video of the evening below.
Your website shouldn't be an island
INSIGHTS | September 1st 2021
We've produced a FREE eBook to help you deliver an integrated digital experience. Take a look at our top 5 tips on delivering an integrated digital experience and why it's more important than ever for your business.
Your website is the primary entry point to your customer. It's your digital shop window and your opportunity to stand out, to tell your story and to engage with your audience - both now and in the future.
Yet your website should never be an island. It should be truly integrated as part of an ecosystem, working hard for you and your purpose as part of a clear digital strategy.
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Digital Wonderlab
Digital Wonderlab