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The 2021 Business Exchange South West Charity Conference

NEWS | September 27th 2021

Laura Pinkstone and Nathan Baranowski opened day 2 of the Business Exchange SW Charity Conference discussing the power of the User Experience (UX) and data flow

Article by Nathan Baranowski

The Business Exchange South West - Charity conference and Expo (Featuring Jenny Perez from Mentoring Plus)

UI/UX design guru Laura Pinkstone and Chief wondermaker Nathan Baranowski opened day two of the event where they discussed the power of User Experience (UX) and data flow, including personalisation and creating seamless online and offline experiences.

The discussion looked at some key points to consider before setting off on your digital journey and how every step of any stakeholder journey needs to be identified to ensure your website will meet the needs of the various types of target audience.

We introduced Jenny Perez, Fundraising & Communications Manager for MentoringPlus to share her experience working with Digital Wonderlab and how working together, transformed their website into a digital presence they were proud to share with their users.



About the author

Nathan Baranowski

Digital Strategy & Solutions Architect

Chief Wondermaker and Head of Big Thinking, Tech Innovation & Solution Design at the wonderlab of all things digital, Nathan is the lead data scientist and "Super Thinker" in the team - and makes a great cup of coffee (or two).

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