NEWS | June 6th 2021
Ever wondered what our wondermakers get up to at the wonderlab? Here's a quick catch up with one of the team to give you an insight into their world
Article by Laura Pinkstone
I am Head of Strategy here at the Wonderlab, I have an extensive background in consultancy and have held a senior leader role within a large national charity.
Working in the charity sector, developing new solutions to new and unrecognised problems I became interested in Strategy. No-one was doing what we wanted to do.
I had a clear vision of what needed to be achieved, yet working with limited resources, with external stakeholders and seeking to achieve systems change meant having a clear strategy was key to our success. If you want to solve problems you need a strategy.
Immersion is where I begin. Taking the time to understand our client's world and the people they serve is an essential basis to any project I work on. You can never research too much or ask too many questions; what problem are they trying to solve and what impact do they want to have in the world?
Interviewing, ideally face to face but Teams video has been our recent reality. I have found Miro boards great for capturing ideas and thoughts into a single view. I am big fan of mind maps. And I also use Trello for planning.
My mobile phone :) With it, I am able to access everything I need, every time I need it, anywhere!
I recently worked with UK Community Foundations and their members and I am particular proud of the support work they provide?
Working for an organisation that was front and centre of making a difference during the pandemic. They mobilised £68M through their member community foundations to reach the people in our communities who needed help. I find working with organisations who have such positive impact on our society is hugely rewarding.
Your website shouldn't be an island
INSIGHTS | September 1st 2021
We've produced a FREE eBook to help you deliver an integrated digital experience. Take a look at our top 5 tips on delivering an integrated digital experience and why it's more important than ever for your business.
Your website is the primary entry point to your customer. It's your digital shop window and your opportunity to stand out, to tell your story and to engage with your audience - both now and in the future.
Yet your website should never be an island. It should be truly integrated as part of an ecosystem, working hard for you and your purpose as part of a clear digital strategy.
About the author
Laura Pinkstone
UX Designer