Our manifesto and values

We believe that technology has the power to tackle the big challenges we face as a society and elevate any organisation’s ambition in doing so, whilst creating a fair world for all

We care deeply about society, our planet and our future generations. So much so we invest time and money in every purpose-led project we do and build new businesses and social enterprises that can make ripples of positive change. We are committed to donating at least 5% or more of our revenue to pro bono work and last year we donated over 500 hours to amazing organisations.

We uniquely bring together social, commercial, creative and technology in our lab. Fusing magic with logic, experimenting, and testing to enable our clients to see new digital possibilities, to think differently, challenge assumptions and dare to dream. Working with ground-breaking organisations, likeminded partners and individuals, our aim is to enable lasting positive digital change. 

We immerse ourselves in our work, our clients dreams and visions, the technologies that are changing the world and how we can apply them.  We champion the cause way past the finish line (We even run marathons for our clients!). When we commit, we commit. We invest our spirits and our bodies to creating a better world with our partners. We truly believe we can make a difference one project at a time.  

Our values

Our values weave through everything we do and underpin our approach.

We ask why, be curious, interested and open
(What can we see that others can’t?)

Once we understand the history and culture of an organisation - past and present - we form a clear picture of the future, one that all stakeholders can believe in. We’re interested, open minded and curious. We listen, ask questions, unpack beliefs and agree what will be needed for us to work well together. 

Ourselves, each other our clients
(what is expected?, Are we clear?)

We build confidence with our clients when we challenge limiting assumptions and ask, ’how will we succeed, what is most important and what does that mean for the lives we touch?’ We build trust with each other when we ask, ‘what is my job, what is it that needs doing and that probably will not happen unless I take responsibility for it?

Breathing space for creativity and joy
(for ourselves, our clients, the world)

We create space to breathe, share ideas and explore how they will come to life. We keep a healthy balance between work, play and having fun along the way. When we are well at work, we work well, which results in a better user experience for everyone – our people and their families, our clients and their customers and our wider community.

Beauty, technology and capability
(we harness and apply our talent)

The real beauty of craft is when it makes a difference and brings into existence something more considered, fit for purpose and that stands the test of time. We want our work-life to help make life work better: to stretch boundaries, affect behaviour, provide access, remove barriers, reduce inequality, enhance well-being and create opportunity for others.

Our latest Lab Notes

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