- The British Institute of Human Rights
What we did:
- User experience
- Website design and development
- Google Analytics
- Brand refresh
- Logo refresh
Website design for Human Rights Day
The British Institute of Human Rights (BIHR) is a charity that promotes human rights. They work with people, community groups, and organisations with public power. Their goal is to help these groups live up to their duties using human rights approaches.
The charity's main aim is to use the Human Rights Act to bring about positive social change.
The charity was keen to create a new website to coincide with Human Rights Day. As an important date in the calendar and to encourage web traffic, it was key that a new site was built ahead of the deadline to provide clear and easy access to important information.
The charity was experiencing a lot of enquiries from users who could not find the information they needed online. As a small charity this became an increasing drain on resources. Simplifying content, improving the interface, and enhancing the user experience were important criteria for the changes made.
Through user testing, Digital Wonderlab was able to fully understand the user journey and gain important insights into the needs and wants of the website visitors. This allowed the team to create a functional and attractive new site, taking the wealth of information available and making it easily accessible.
Through user testing, Digital Wonderlab was able to understand the user journey and gain important insights into the needs and wants of the website visitors. The website design and development has now given BIHR a new site that is functional, attractive, and easy to access.
On launch, the new site saw a 24-fold increase in users on Human Rights Day. Where there was previously a huge amount of disparate information that was difficult to find, the new site made resources readily accessible and easy to find, resulting in a reduction of time-consuming enquiries to the charity.
reduction in hotline distress calls
decrease in bounce rate
more visitors on day 1
"Wow, it is so much brighter looking and easy to navigate with access to further reading. So happy to see the changes as I use this very frequently for work."
Website user, British Institute of Human Rights